UX Designer who turns complexity into clarity
Blending research, design systems, and AI to create intuitive products
- Component design
- Wireframing
- Prototyping
- UI design
- Product design
- Mobile design
- Web design
- Accessible design
- Branding
- User research
- Personas
- Usability testing
- Heuristic evaluation
- Competitive analysis
- Journey mapping
- User interviews
- Heatmaps & session replays
- Figma
- Sketch
- Adobe Creative Cloud
- Jira
- AEM
- WordPress
- Squarespace
Soft Skills
Empathy, curiosity, collaboration, critical thinking
About me
Connecting Design and Logic
Hi, I’m Iryna — a UX designer who loves turning complex problems into simple, human-centered experiences.
I believe great design lives at the intersection of empathy and clarity. Whether it’s an AI-powered tool or an enterprise platform, I aim to make technology feel intuitive, thoughtful, and trustworthy.
I work with modern design systems and emerging technologies to create interfaces that not only look good but also work beautifully. My process blends research, collaboration, and a deep curiosity about how people think, feel, and interact with digital products.
Featured Projects
Business Account Redesign
Simplified Business Portal access and key task discovery
Problem: The Business Portal experience, used by 400,000+ business owners, is outdated and confusing. Sign-in and account creation are too complex, key actions are hard to find due to unclear navigation and hierarchy, and several UI elements don’t meet color-contrast accessibility standards.
- My role: Lead UX/UI & Product Designer (end-to-end)
- Platform: Responsive web design
- Methods: Stakeholder workshops, journey mapping, information architecture, wireframes to high-fidelity prototypes, design system alignment, usability testing, iterative handoff
Approach:
A complete redesign with these goals in mind:
- Simplify sign-in and account creation with clearer guidance and fewer decision points
- Reorganize portal navigation and page hierarchy so key actions are easier to locate
- Improve visual consistency and accessibility (color contrast and components aligned to the design system)
Impact:
A cleaner, more accessible portal that reduces entry friction, surfaces key tasks faster, and improves confidence through clearer structure and readable UI.
Scam Prevention Guide
Empowering users to identify and prevent scams through awareness and design
Problem:
Many users are unaware of how susceptible they are to online scams or what types of scams target them most. The lack of an interactive, educational tool on BBB.org limited user engagement and awareness of prevention.
Approach:
Within Adobe Experience Manager (AEM), I designed a self-assessment tool from concept to completion. Starting with wireframes and user flow mapping, through to hi-fidelity designs. I collaborated closely with stakeholders, developers, and content teams to ensure accessibility, clarity, and smooth integration into the existing ecosystem.
Impact:
The final tool delivers a personalized, educational experience that helps users understand their risk level, recognize scam tactics, and take proactive steps to prevent scams.
AI Assistant
Choosing the right path
Problem:
Users can write a review, file a complaint, or report a scam on BBB’s website. Sometimes people are not sure which path to take, and the submission can end up in the wrong pile. It increases the manual labor for BBB specialists and can ruin the business’s reputation if it ends up on the wrong profile.
- My role: Lead UX/UI & Product Designer
- Platform: Responsive web design
- Methods: Evaluating existing tools, wireframes to high-fidelity prototypes, usability testing, and iterative handoff
Approach:
Design a tool that uses the trained AI model to guide users to the correct path: write a review, file a complaint, or report a scam. Give consumers the tools they need to provide feedback and guide them with simple prompts for each category.
Impact:
Users feel confident that they are being guided by the AI Assistant, with the option to choose ‘Standard Mode’ if they want to make a selection themselves.